A curated selection of projects and engagements. Many are under NDA — the ones we can share tell a representative story.
FIDCHEM had developed scientifically proven deep-tech environmental chemistry solutions with genuine innovation — but possessed zero commercial structure. No market definition existed, no competitive landscape analysis, no understanding of who would actually buy the technology or why, and no funding roadmap. The core problem: industrial and environmental chemistry is a high-barrier sector requiring regulatory credibility, domain expertise, and established relationships within tightly-networked supply chains and procurement processes.
EvoTrends became the full commercialization partner, building the entire commercial infrastructure from first principles. This included designing market positioning and value proposition architecture, structuring EU funding strategy (Horizon Europe program alignment), building investor narratives and fundraising preparation, and managing international market entry across industrial partners and public sector procurement channels in the EU and CIS regions.
Initial concept: a food waste reduction system for restaurants. After deep market research across hundreds of restaurants mapping operational pain points, decision-making patterns, and willingness-to-pay, we discovered the core insight — restaurants had zero demand for waste reduction as a standalone product. This research-driven realization led to a dramatic pivot: instead of a niche waste tool, we repositioned the platform as an AI-powered consolidation hub integrating all existing restaurant management systems (POS, reservations, inventory, delivery apps) into a unified operational intelligence platform.
As co-founder, led the full product and market development: conducted extensive customer discovery across the restaurant industry, managed the strategic pivot based on market signals, defined AI product strategy and feature architecture, designed business model and pricing, recruited domain experts and external consultants on equity basis to build specialized knowledge without burning runway, and executed launch through a startup accelerator program. The entire approach centered on letting the market data guide product definition before heavy development investment.
Key lesson: Deep customer discovery before product build prevents expensive misdirection. Willingness-to-pay research revealed we were building for the wrong problem — the pivot toward consolidation and platform integration reflected actual restaurant operator priorities and created a defensible market opportunity.
Entering the CIS market breaks standard Western go-to-market playbooks — even for operators based on the other side of the world, such as Caribbean-region hotel chains and DMCs looking to attract CIS travelers. Commercial relationships here run on personal trust, unwritten rules, multi-tier distribution networks, and long-term relationship cultivation, not digital marketing or transactional sales. Decision-making is opaque and relationship-dependent, and for clients operating from so far away, the real barrier isn't just geographic distance — it's near-total unfamiliarity with local mentality and business norms. Both DeepTech companies and international hospitality operators scaling into CIS needed a partner who understood the market dynamics and the practical realities of building distribution from that far out.
EvoTrends built and managed the full commercial infrastructure for technology and hospitality clients entering the CIS market — including hotel chains and DMCs based as far away as the Caribbean. This meant developing partner networks from scratch (100+ B2B partners across CIS), executing in-market representation and strategy, managing industry event participation across Europe, Asia and the Caribbean, establishing direct channels with major CIS-based operators, and maintaining relationships through economic disruption. We acted as the commercial bridge between international brands and the CIS market, translating both product value propositions and business models to operate within local commercial ecosystems.
Pattern recognition from this work directly informs our DeepTech commercialization approach — the same principles apply: trust-first partner development, structured channel strategy, and long-term value positioning over transactional selling. High-barrier B2B sectors — industrial chemistry, advanced technology, international hospitality — all run on the same relationship-centric model once you're bridging this much distance and cultural difference.
A significant portion of our work is conducted under NDA — particularly in industrial and high-tech sectors where clients require discretion. Below is a non-specific overview.
Multiple engagements in industrial automation and AI applications — under NDA. Scope included technology assessment, market positioning, and commercialization strategy.
Working with R&D teams transitioning from laboratory to market. Technology packaging, use-case definition, and investor preparation — details confidential.
EU and cross-border market entry for technology companies in advanced sectors. Market strategy, partnership development, regulatory navigation — under NDA.
Experienced in assembling and managing international R&D consortia — combining universities, industry players and public sector entities for EU-funded collaborative programs.
We're always open to new engagements in DeepTech and R&D commercialization. If your challenge matches our expertise — let's explore it.
Start a Conversation →